Case Studies

Jenny Lemons creates some of the yummiest products we've ever had the pleasure of pitching. From pickle hair claws to croissants, martinis, and strawberries, almost every product makes someone happy... or hungry.

Since 2024, Wolf PR has secured an average of two editorial placements every week for Jenny Lemons, with coverage spanning gift guides, shopping stories, trend pieces, seasonal features, product launches, small business roundups, and what-to-buy recommendations.

Highlights include:

• The New York Times Wirecutter

• The Today Show

• New York Magazine

• Forbes

• Food & Wine

• Bon Appétit

• Esquire

• Cosmopolitan

• Southern Living

• Better Homes & Gardens

• Good Housekeeping

• The Kitchn

• The Skimm

• ...and many more.

One of the things we love most about working with Jenny Lemons is that we get to be really creative with story angles so we can continue to pitch products months and even years after they initially launch.

We can take a single product and pitch it to be part of dozens of different conversations over its lifetime. A pickle claw might be pitched as a fashion accessory, a stocking stuffer, be part of a trend story, a pickle-themed roundup, or a food lover's gift depending on the editor. Our job is to keep finding new reasons for editors to write about products long after they've launched. With Jenny Lemons we take a creative storytelling approach for product roundups where we can continue to introduce the product over and over based on our editorial research.

This consistency comes from two things:

1- Understanding how commerce editorial teams work. We’ve spent years building relationships with commerce editors, and we continue developing new ones every week as editors change roles, new writers join publications, and outlets restructure their shopping teams.

2- We know the editorial calendar from front to back, we know who is covering what, and we keep bringing editors products and ideas that make sense for the time of year.

That combination of relationships, research, and creative storytelling means the same product can appear in Mother’s Day gift guides, Black Friday roundups, White Elephant lists, AAPI Heritage Month stories, Prime Day coverage, housewarming guides, hostess gift recommendations, cozy-season edits, and even The New York Times Wirecutter.

Results

For two straight years, we have secured approximately two earned editorial placements every week for Jenny Lemons, leading to millions of new eyes on the products and helping establish the brand as a go-to source for fun, giftable accessories.

Wolf PR is proud to have built a steady, reliable cadence of coverage that introduces Jenny Lemons to new audiences week after week, season after season.