The Future of PR
How Wolf PR Is Thinking About AI, Substack, and the Future of PR
The media landscape keeps changing. So do we.
When Wolf PR started in 2011, print magazines ruled, digital media was still finding its footing.
Affiliate PR and AI did not exisit.
One thing we've always valued is staying ahead of changes in media, figuring out what's coming next so our clients benefit.
We were early adopters of affiliate marketing in PR, which has helped our clients earn incredible product reviews, build awareness, and yes, drive sales!
Now, two things have our attention: AI discoverability and the rise of independent media, particularly Substack.
We've been experimenting with both, and we wanted to share what we're doing and learning along the way.
How AI Is Changing PR, and What We're Doing About It
How we're approaching AI discoverability at Wolf PR
Why We're Paying So Much Attention to Substack
The editorial opportunities we're finding in independent newsletters
We are looking for amazing design, and consumer focused/D2C and design brands to work with because, well, we’re really good at getting media placements for these kinds of companies. Our clients end up in top-tier titles, regularly.
If you know a brand that would benefit from our work we would love an introduction.