Case Studies
If you're considering hiring a PR firm, we think you should know how they think.
Results matter. We hope these case studies give you a better sense of how we work, how we think, and what it's like to partner with Wolf PR.
Sabai
How Wolf PR Secured 20+ top tier media features for Sabai's collaboration with Julio Torres
Jenny Lemons
How Wolf PR Gets Weekly Press Hits for D2C Clients
Resident
New Zealand-based Resident produces furniture and lighting that isn’t quite mid-century, isn’t quite Scandinavian, but exactly New Zealand. What is that exactly? As leaders in the New Zealand design scene, they have the privilege of defining that aesthetic and making it their own. Beyond designing in house, they also work with noted designers and architects such as Philippe Malouin, Jamie McLellan, and Chesire Architects.
Pair
Pair designs flexible workplace systems that address the needs of quickly growing companies. Their furniture gives individuals more control over their space with the ability to add privacy when and how they choose. Architects and interior designers love Pair because they can personalize the furniture to suit brand aesthetics and create intuitive way-finding. Perhaps Pair‘s greatest advantage is that it was started by the co-founders of Two, a contract furniture dealership in San Francisco, meaning they have unprecedented access to the contract design community– and created a line to best meet their needs.
Wirecutter
How Wolf PR Helps Consumer Brands Earn One of Retail's Most Coveted Editorial Placements
Herman Miller
American furniture manufacturer Herman Miller is known for bringing to market projects from iconic designers like Isamu Noguchi and Charles and Ray Eames, as well as for creating some of the most advanced and recognizable office seating of the past century. If the Aeron taught us anything, it’s that no one can match the exquisite engineering of Herman Miller.
Rhinne
Women-owned textile brand Rhinne makes wallpapers, fabrics and pillows from re-discovered designs sourced from the archives of 20th century mills. All of the prints for the textiles and wallpapers are drafted and printed by hand. Hannah Learner, Rhinne’s founder, says that the prints are, “meant to be playful. Rhinne honors vintage in an approachable, not-stuffy way. They’re able to mix into a collected, contemporary life; speaking to a slightly younger customer than the very-Classic, heritage brands. I style the photos with a sense of humor, which is meant to give humanity to these very-old designs.”
Haand
Ceramics brand Haand (an archaic Norwegian word for hand) was started in 2012 by Mark Warren and Chris Pence, friends who met in high school in Jacksonville, Florida circa 1999. All their pieces are made by hand in a former hosiery mill in downtown Burlington, NC. About 20% of each finished piece contains reused scraps from past production and their proprietary dip-glazing application process produces zero waste. Haand has supplied dish ware to a number of notable restaurants including Death and Taxes in Raleigh, Trail Blazer Tavern in San Francisco, and the Park Hyatt in NYC.
Sprezz
Launching with Impact: Sprezz’s First Collaboration Garners High-Profile Media Attention
Verloop
How Wolf PR Secured Repeat Recommendations for Verloop from The New York Times Wirecutter
Ro’Table
Ro'Table is a tableware and entertaining brand founded by Roshan Adam-Holslag. Inspired by her Indo-Persian upbringing and a love for hosting, Roshan curates complete tabletop collections that make it easier to gather—tLaunching with Impact: Sprezz’s First Collaboration Garners High-Profile Media Attentionrials, artisanal craftsmanship, and small-batch production.
Cicil
CICIL’s braided rugs are made with natural, renewable materials (absolutely no use of synthetic, petro-chemical based fibers including polyester). Having a sustainable supply chain is important to founders Caroline Cockerham and Laura Tripp. To keep their footprint small, CICIL’s wool is sourced from farmers in New York, Pennsylvania, and Vermont. It then travels to the Carolinas to be processed and manufactured by a 3rd generation, family owned and operated textile mill. Their products travel less than 1,000 miles, from farm to final product, and they benefit each local economy they’re made in.
Cozey
While studying at McGilll, Frédéric Aubé founded Cozey after analyzing the growth of the furniture in a box market. The apartment buildings in Montreal, like other major cities, have narrow staircases and doors, which can be a hassle when trying to get large furniture into an apartment. He saw the opportunity to create a sofa that could ship in easy to assemble pieces. Cozey recently expanded to the US!
Coming Soon- Reviews and Best of Lists
How Wolf PR gets our clients highly coveted reviews of our clients in top tier publiations
Coming Soon- Awards
How Wolf PR gets our clients both consumer and trade publications awards
We are looking for amazing design, and consumer focused/D2C and design brands to work with because, well, we’re really good at getting media placements for these kinds of companies. Our clients end up in top-tier titles, regularly. We especially love brands that are women owned, or have a meaningful sustainability story, or both! We want these kinds of stories in the world.
If you know a brand that would benefit from our work we would love an introduction.