Case Studies

Wolf PR started working with sustainable furniture brand Sabai shortly after their launch while they were a relatively unknown brand. Within two years we created so much interest via regular media placements that Sabai generated millions of dollars of revenue.

A highlight of this partnership was working on the launch of the Sabai Standard, which included Sabai Revive – the nation’s first ever furniture buy back program for consumers. This program allowed consumers to return their used Sabai sofas to the company, where they would be recycled or repurposed, highlighting Sabai’s commitment to sustainability and reducing waste.

Over the course of ~two years, Wolf PR was able to secure features on a regular basis, averaging one placement per week. Some of the highlights include:

• a multi-page feature in Dwell‘s “Made in America” issue (see below)

• an in-depth feature in Fast Company timed with the launch of Sabai’s new coffee table detailing the reclaimed wood used to construct the table

• a full page in Metropolis magazine detailing their sustainability story

• an in-depth interview with Refinery 29

• and recurring affiliate placements in millennial-focused titles like Clever, Domino, Apartment Therapy, My Domaine, The Zoe Report, and The Good Trade.

Results:

These placements helped to increase brand awareness and reach a larger, targeted millennial audience, as well as establish Sabai as a leader in the sustainable furniture industry.

And while we always say PR is not a sales tool, it’s hard not to highlight the financial impact of these press placements had on Sabai’s overall growth.