Case Studies

Sprezz, a relatively new brand, had been working with Wolf PR for several months when they were ready to launch their first major collaboration: a beautiful tabletop collection co-designed by AD100 designer Adam Charlap Hyman and his mother, artist Pilar Amon. We were excited to usher in this milestone and make a big impact with the media for their first product line expansion.

What We Did:

• Their horoscope glassware collection made a high-profile debut in The New York Times, marking the second time Sprezz had been featured in NYT within just six months.

• We also snagged coverage for the ribbon plates in Elle Decor— one of the industry's most coveted design publications.

• To ensure maximum visibility, we saturated the media with this collaboration, landing additional features in Harper’s Bazaar, Frederic, Business of Home (one of the top-tier trade publications), Domino, Sight Unseen, Coveteur and many more. Each outlet helped tell the story of the brand’s first collaboration, highlighting its mix of design, artistry, and family connection.

Results:

With over fifteen placements in top tier media on one single collection, our work made a big bang in the design world, catapulting Sprezz’s collection into the spotlight. The coverage not only boosted awareness but established Sprezz as a serious player in the market by creating visibility across major design and lifestyle publications.