Case Studies
From Unknown to Major Player: Cozey’s US Launch
Cozey, a Canadian brand, partnered with Wolf PR to drive its expansion into the US market—a key part of their overall strategy. The challenge was that Cozey was brand new and had to start at zero. With no prior US presence, we built and executed a strategy that created brand recognition through top-tier press placements and a strong affiliate marketing strategy, which then opened up additional opportunities for exposure and sales.
Select highlights for Cozey’s inaugural year in the US include:
Minstral's inclusion as the top sectional in Elle Decor
Chloe picked as the best overall washable rug for Apartment Therapy
Atmosphere receiving a positive review from Architectural Digest's Clever
Altitude, a new product category for Cozey, launch coverage included an in-depth piece on top design blog, Design Milk.
A detailed interview with Frederic in the Vancouver Sun
Results:
Cozey averaged several press hits a week, every week, with placements in Architectural Digest, Today Show, WIRED, Harper’s Bazaar, The Skimm, Living Cozy, BuzzFeed and more—all without paid advertising. Our affiliate strategy played a key role in driving additional traffic and boosting visibility.
We’re Looking for D2C and Design Brands
We are looking for amazing consumer focused/D2C and design brands to work with because, well, we’re really good at getting media placements for these kinds of companies. Our clients end up in top-tier titles, regularly.
If you know a brand that would benefit from our work we would love an introduction.